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Sales Automation

Lead Enrichment Pipeline

Automatically enrich inbound leads with company data, social profiles, and scoring

Workflow Steps

1

Trigger: New Lead in CRM

event zapier

Watches HubSpot, Salesforce, or any CRM for new contact creation

2

Fetch Company Data

action

Calls Clearbit or Apollo API to get company domain, size, industry, funding

3

Find LinkedIn Profile

action

Uses name + company to search LinkedIn for professional profile URL

4

Lead Scoring

action

Scores 0-100 based on: company size, job title seniority, industry match, funding stage, existing tech stack overlap

5

Update CRM + Alert Rep

action

Writes enriched data back to CRM contact record. If score > 70, sends Slack DM to assigned rep

Trigger

crm

New contact created in HubSpot, Salesforce, or Pipedrive

Output Sample

Example of what this workflow produces:

{
  "leadScore": 78,
  "companySize": "51-200",
  "industry": "SaaS",
  "fundingStage": "Series B",
  "linkedInUrl": "https://linkedin.com/in/johndoe",
  "techStack": ["Salesforce", "Slack", "Stripe"],
  "recommendedAction": "priority_outreach"
}

About This Blueprint

When a new lead enters your system (form fill, webinar registration, cold outreach target), this workflow enriches it with LinkedIn data, company info, funding rounds, and technology stack. It then scores the lead based on multiple signals and updates your CRM automatically.

crm-enrichmentlead-scoringhubspotlinkedin